Big purchase -- Lew's owner acquires Strike King

Chaw · Nov 6, 2017

Lew's owner acquires Strike King

Austin, Texas – Lew’s Holdings Corporation (“Lew’s”), a portfolio company of Peak Rock Capital, a leading middle market private equity firm, announced today that it has acquired Strike King Lure Company (“Strike King”), a leading supplier of branded fishing lures, sunglasses, and other fishing accessories.

Founded in 1964, Strike King is an iconic brand in the fishing industry. The company’s innovative product portfolio includes wire baits, hard and soft plastic lures, terminal tackle, sunglasses, and related fishing accessories. Headquartered in Collierville, Tennessee, Strike King benefits from an exceptional team of employees, pro staff, and manufacturing partners.

Peter Leibman, Managing Director of Peak Rock Capital, said, “We are thrilled to have the opportunity to invest in the combination of the Lew’s and Strike King brands. The brands and product lines are highly complementary, and we’re excited to further support the rapid growth of the overall company, while seeking additional acquisitions. I’d like to personally thank Lynn Reeves, Chairman of Lew’s, for his help in introducing us to the Strike King management team.”
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hsb · Nov 6, 2017

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JovenKal · Dec 21, 2017

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Big purchase -- Lew's owner acquires Strike King

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